Business Intelligence Applications

BI systems beneficiaries include a wider and wider group of users starting from specialists in controlling, financial reporting and finance, through salespeople, up to members of the board. Sectors that use BI systems most frequently include trading companies, insurance companies, banks and a financial sector, telecommunications and manufacturing companies,

Retail industry

• Forecasting. Using scanning data to forecast demand and based on the forecast, to define inventory requirements more accurately
• Ordering and replenishment. Using information to make faster decisions about items to order and to determine optimum quantities
• Marketing. Providing analyzes of customer transactions (what is selling, who is buying)
• Merchandising. Defining the right merchandise for the market at any point in time, planning store level, refine inventory
• Distribution and logistics. Helping distribution centers manage increased volumes. Can use advance shipment information to schedule and consolidate inbound and outbound freight
• Transportation management. Developing optimal load consolidation plans and routing schedules
• Inventory planning. Helping identify the inventory needed level, ensure a given grade of service

Insurance

• Claims and premium analysis. The ability to analyze detailed claims and premium history by product, policy, claim type, and other specifics
• Customer analysis. Analyze client needs and product usage patterns, develop marketing programs on client characteristics, conduct risk analysis, improving client service
• Risk analysis. Identify high-risk market segments and opportunities in specific segments, relate market segments, reduce frequency of claims

Banking, finance and securities

• Customer profitability analysis. Determinate the overall profitability of individual customer, current and long term, provide the basis for high-profit sales and relationship banking, maximize sales to high-value customers, reduce costs to low-value customers, provide the means to maximize profitability of new products and services
• Credit management. Establish patterns of credit problem progression by customers class and type, warn customers to avoid credit problems, to manage credit limits, evaluate of the bank’s credit portfolio, reduce credit losses
• Branch sales. Improve customer service and account selling, facilitate cross selling, improve customer support, strengthen customer loyalty

Telecommunications

• Customer profiling and segmentation. Determine high-profit product profiles and customer segments, provide detailed, integrated customer profiles, develop of individualized frequent-caller programs, determine future customer needs
• Customer demand forecasting. Forecast future product needs or service activity, provide basis for churn analysis and control for improving customer retention

Manufacturing industry

• Sales. Provide analyzes of customer-specific transaction data
• Forecasting. Forecast demand, define inventory requirements
• Ordering and replenishment. Order optimum quantities of items
• Purchasing. Helping distribution centers manage increased volumes.
• Distribution and logistics. Can use advance shipment information to schedule and consolidate inbound and outbound freight
• Transportation management. Developing optimal load consolidation plans and routing schedules
• Inventory planning. Identify the inventory level needed, ensure a given grade of service